VRX HOTEL PROGRAM - INTRODUCTION
Building on its experience of producing over 20,000
Virtual Tours, Still Images,
and Interactive Maps of hotels
throughout North America, the Caribbean, and Europe for the world’s leading
online travel service as its exclusive hospitality content provider. Between
October 2001 and October 2004, VRX launched a global Hotel Program in November
2004 that all hotels and intermediaries can join.
Under VRX's new Hotel Program, VRX works directly with each hotel to ensure
that each amenity, facility, and room type offered by each hotel is accurately
represented and covered in accordance with each hotel's content guidelines.
 Once created, each virtual tour,
still image, and interactive map must be certified by the corresponding hotel
before it is added to VRX's Hotel Archive and made available for distribution.
VRX's goal in launching its global Hotel Program is to solve the multiple
content challenges faced by all hotels and travel intermediaries - in one step.
The VRX Hotel Program immediately overcomes the following challenges for
hotels:
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The steep cost of creating high quality, web-friendly, visual content;
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The difficulty of distributing such content to multiple online distribution
channels;
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The difficulty of updating the content on multiple third party websites after
renovations;
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The lack of control that a hotel may have, over who uses their content and how
its property is represented by each third-party web site;
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The time and resources it takes to work with photographers from multiple online
travel intermediaries.
The VRX Hotel Program immediately overcomes the following challenges for
travel intermediaries:
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The steep cost and time commitment of creating high quality, web-friendly,
visual content;
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The difficulty of obtaining similar coverage of each hotel, in terms of quality
and coverage;
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The difficulty of managing the accuracy and reliability of each image across
thousands of hotels;
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The inability to track and measure the use and effectiveness of visual content.
VRX ensures that all online consumers are presented with an accurate,
up-to-date, high quality, user-friendly visual representation of each property.
VRX's rigorous production techniques, one of a kind hotel content certification
process, and uncompromising commitment to quality ensure a consistent and high
quality user-experience across all images in its Hotel Archive.
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